The book was written after more than 25 years of studying what works and what doesn’t work in marketing.Įach marketing law or affirmation presented within the book is accompanied by clear and real examples from the history of famous brands (such as IBM, Coca-Cola, Xerox, Starbucks, etc.) versus examples of companies that don’t exist anymore on the market.Īccording to the authors Al Ries and Jack Trout some companies have progressed and have become increasingly popular, have expanded the business lines or just increased their sales for a specific range because their management discovered and respected the marketing laws presented in the book. The book presents the basic and constant rules which determine the success and the failure of companies or products/services in the retail market.Įven if the book was published more than 20 years ago, the laws and the advice presented are still up to date as marketing and the consumers didn’t change (too much). “The 22 Immutable Laws of Marketing Summary” LONG LASTING MARKETING / THE 22 IMMUTABLE LAWS OF MARKETINGīeing first in the mind is everything in marketing. Reading this book will help you focus on the really important issues, like the following: to choose the best decisions, to better invest your budget and to avoid mistakes, waste of time and money. “ The 22 Immutable Laws of Marketing”, written by Al Ries and Jack Trout, offers you a complete guide. We can even call it the bible of marketing, concisely structured (in 22 short chapters) and very easy to read. If the answer is “YES” for at least one question from above, then “The 22 Immutable Laws of Marketing” is one of the first books you MUST read and take notes! Should we begin? Violate Them at Your Own Risk!Īre you working in Marketing/Management/Branding? Are you an entrepreneur or maybe you have an idea/a small business which you want to transform into a BIG idea/GREAT company? Violate these laws, and you will be out of the market. Al Ries and Jack Trout in The 22 Immutable Laws of Marketing have captured a compendium of best practices for the ultimate success of the modern marketer. MicroSummary: Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world’s most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all those who want to work in the field.
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